Use UTM templates
UTM parameters tell your statistics (and e.g. Google Analytics) which source, medium and campaign a click came from. ShortBoost appends them cleanly to the destination URL.
Create a template
Under "UTM templates", define a set, for example source instagram, medium social, campaign launch-may. When creating a link, you pick the template instead of typing everything again.
A convention pays off: always lowercase, no spaces, consistent source names. That keeps your reports comparable.