📚 Help › Tracking & optimization › Set up A/B split testing
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Set up A/B split testing

With an A/B test, a single short link points to several destinations. ShortBoost distributes visitors on the server according to the weighting you set.

  1. Open the link. For the short link you want, turn on the "Variants" or "A/B test" section.
  2. Create variants. Enter two or more destination URLs, for example two landing pages.
  3. Set the weighting. For example 50/50 or 70/30.
  4. Let it run. The live statistics show clicks and trend per variant, so you can spot the winner.
One factor per test. Test, for example, two headlines or two offers, not both at once, otherwise you won't know what made the difference.

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